The truth is, if you like brightly coloured, sparkling, gorgeous, little pieces of jewellery, then you will love Truth. Truth Jewellery is a beautifully designed, high quality product that has captured the imagination of thousands of charm collectors across the world The vibrant brand identity is epitomised by zesty colours, from the logo and branding to the raspberry red boxes and pink pouches.

The charms have led the market with their highly polished, colourful look and have been immensely successful. The charm bracelet has a unique bespoke clasp function, which is only compatible with Truth charms. Charms are keenly priced; all silver charms have a recommended retail price points, ranging from £10 to £100.

The Truth charm collection was originally launched in Sterling Silver, but as a result of its success, the range now moved some of its best selling charms to 9carat Gold . To keep customers abreast of the latest developments, concertina brochures with vibrant photography entice customers to collect more charms and visit the Truth website.

Marketing is undertaken in a number of forms to ensure the collection is widely recognised and to ensure longevity of the product.

The product is constantly evolving with new products being launched twice a year. Truth Jewellery attends many exhibitions - new product launches coincide with these exhibitions.

Truth is inspired by memories and given with love!